"I saw Unseen", gallery Dom Omladine Beograda, Belgrade, 2012

 I saw unseen

Ambient installation and spatial collage

The project "I saw unseen" explores the role of the printed image in contemporary society through the lens of tourism as a mass cultural phenomenon. The installation simulates an absurd travel agency, functioning as a spatial collage that examines stereotypes, clichés, and mass media representations of exotic destinations and idealized leisure. The project’s title was found in a newspaper article detailing the "adventures of a psychiatrist among the shamans of the Amazon," illustrated by a photograph of an anaconda hunt. This phrase serves as an ironic framework for deconstructing the search for an "authentic" experience within a pre-arranged spectacle.

At the core of the project is an archive—a catalog of images collected from newspapers and magazines. Through appropriation and montage, the artist creates the series "Wanderers". By enlarging images from tourist brochures to the point of breaking the halftone dot, the "foreign" origin of the material becomes visible, while printing noise becomes a vehicle for new, often absurd meanings. Referencing Baudrillard’s "drama of leisure" and Don DeLillo’s thesis that we are not there to see the image, but to confirm it, the project critiques the modern consumer's need to "own" an experience through photography. Through interaction with office furniture, souvenirs, and video projections, I liberate the material from fixed meanings, questioning the relationship between individual memory and collective spectacle.

silkscreen prints based on images from tourists brochures